Strengths & KRA (Key Result Areas)

Strengths:

Dedicated Teams with expertise, which work across diverse industry verticals. We maintain a high degree of reliability through sensitivity and absolute confidentiality of the clients and their specifications. Evaluation of candidature by Specialized consultants with database, which includes Indias gem of professionals. We can provide competitive edge to any organization with our Human Touch. One of our core strengths is building long term relationship with our clients.

Area of Operations:

We are performing operations well in multiple states mainly Andhra Pradesh, Telangana, Odisha, Tamilnadu, Karnataka, Kerala, Maharastra and Gujarat.

Marketing Team - Roles and Responsibilities:

• Resource management depending upon the RBC volumes on a regular basis.
• Creating Sales / Sales Promotion / Sales Admin processes for the region.
• Ensuring that the RBCs implements all the laid down processes down the line meticulously.
• Coordinating with RBCs of all the regions regularly for day to day Leads.
• Coordinating with branches / channel partners under his / her region for increasing the business volume ratio on a periodic basis.
• Conducting regular reviews of all the sales teams for guiding and motivating the team members.
• Monitoring and reviewing the daily, weekly and monthly business performance with the team members.
  

Functional Flow:

• Ongoing in house training for all the Team Members.
• Geographically bifurcated Distribution of Database.
• Co-ordination with Referral Business Consultants Consolidators on a regular basis.
• Close interactions with all the LOB verticals and location heads.
• Update the market trend / IRDA policies towards situation handling.
• Maintain the tracking of all the market renewals against renewable.
• Ensure the documents are reached perfectly to the Insured on time.
• Initiate the Cross Sell process in every possible situation.
• Equipped Team [ marketing / tele-callers / back office support ] to reach organisational goals.
  

Key Result Areas:

Strategic Planning:

• Establishing corporate goals, short term and long-term budgets and developing business plans for the achievement of these goals.
• Active involvement in Business Planning and Analysis for Assessment of Revenue potential in Business Opportunities.
  

Sales and Marketing:

• Developing Marketing Strategies to build consumer preference and Driving volumes.
• Evaluating Marketing Budgets periodically including manpower planning initiatives and ensuring adherence to planned expenses.
• Providing Direction to Execute Promotions / launches in sync with Regional Characteristics.
  

Referral Business Consultants Management:

• Identifying and networking with financially strong and reliable agents resulting in deeper market penetration and reach.
• Evaluating performance & monitoring distributor sales and marketing activities.
• Monitoring agent Sales and Marketing Activities, implementing Effective strategies to Maximize sales.
  

Product Launches / Promotions:

• Devising and implementing marketing activities for successful launching of new products.
• Building Brand focus in conduction with operational requirements.
• Ensure Maximum Brand visibility and capturing optimum market shares.
  

Client Servicing:

• Managing Customer service operations for Rendering and Achieving Quality Services.
• Responsible for resolving customer complaints on Performance Bottlenecks.
• Providing value added customer services by Attending customer Queries and Issues.
• Monitoring the Post Service Activities like follow up with Customers, Service Reminders and Handling Customer Grievances for superior customer service.
  

Recruitment & Training:

• Planning Resources Requirements in Consultation with Heads of Different Functional and Operation Areas and Conducting Selection Interviews.
• Management of the complete Recruitment life cycle for sourcing the best talent from diverse sources after Identification of manpower requirement.
• Conceptualising & developing training & development initiatives for improved productivity, building capability and quality enhancement.
• Identifying training needs across levels through mapping of skills required for different roles and analysis of the existing level of competencies.
  

Team Management:

• Creating & sustaining a dynamic environment that fosters development opportunities & motivates high performance amongst team members
• Co-ordinating activities for the identification of training needs of employees for upgrading their technical and soft skills.
• Planning for organizing & conducting training and development programs, in association with the external/internal trainers and consultants.